Project Development

How does the Commercialisation Management of a Building or a Property by redserve work?

Our client, a publicly-owned transportation company, planned to refurbish and expand the areas that were essential to its operations. Due to both the age of the existing facility – some of whose buildings are over fifty years old – and the current legal framework it made no sense to continue using the existing structures, as a result of which redserve was commissioned to carry out an urban planning study in order to assess the possibility of developing new buildings on the site.

Together with architects from ATP we were thus able to draw up a basic concept, together with a series of potential functional solutions and new uses, which was then presented to the client. The important and expanded functions were innovative retail space and a business hotel, which was identified as a logical addition on the basis of the existing and newly collected market information.

In order to verify the concrete economic factors and to be able to integrate the potential uses into the overall concept, redserve was commissioned to commercialise the newly created space. As these new elements had been proposed by redserve itself, the contract was awarded on a purely performance-related basis.

In a process lasting several months, redserve launched a comprehensive market approach and, as a result of the response to a Europe-wide call for expressions of interest that was carried out together with a well-known lawyer in the area of procurement law, was then able to develop several binding offers. The results of this commercialisation were incorporated into a number of analyses (static and dynamic investment analysis methods), which enabled them to be objectively presented to the responsible decision-making bodies in compliance with the demands of company law.